"Your values have to be strong and clearly identifiable through your brand." [Interview 06 - Stuart]
Founder of Coworkation, Stuart Jones has lived a location independent life for the past 15 years. Combining his passions of travel and business, he’s experienced the joy and benefits of living a life of freedom, having traveled to over 80 countries while maintaining his entrepreneurial ventures. His co-working retreats business, Coworkation, aims to inspire people in inspiring places to do inspiring things. I mean, isn't that what we all wish for!?
Stuart stands out because he’s living proof of what it looks like to sustain a location independent lifestyle over the long-term. Chances are, if you’re here, it’s because you want to create a meaningful career and life, not just for a year or two -- but forever. Let’s hear from a true vet in the game and take in his core principles for creating a sustainable community, brand, and freedom-centered existence:
LN: If you had one minute to tell your story -- what led you to this point and where you're headed from here -- how would you tell it?
SJ: I have lived for the past 15 years with freedom, running my businesses from different parts of the world. This has inspired me to create Coworkation and become an advocate for the location independent lifestyle.
You've been able to tap into your passion for location independence and create a remote business & community around it. What's been your biggest leverage point in creating a sustainable community, and what'd be a tactical tip you'd offer someone who wants to do the same?
Your values have to be strong, and clearly identifiable through your brand, then it needs to be communicated extensively in a variety of channels. If enough people connect with those values then they will be drawn to your brand, will support and follow it, and some will even become advocates of what you are championing.
What does an ideal balance between work, travel, and play look like to you?
For me it is a very liquid lifestyle. I like to have some routines and structures, however it is important for me to maintain freedom and flexibility to maneuver according to the moment, taking into account internal factors such as my moods and states, as well as external factors such as the weather, events and plans of those who are close to me.
What were the biggest mental and/or financial shifts you had to make before becoming a full-time traveling entrepreneur?
For me it was never a shift, as I came into this lifestyle before I fell into a more traditional career. As a founder of different startups I have never had the security of income as an established wage coming in each month. I drew the cash when I needed and was able... obviously, sometimes I was more restricted than others as to what I could take out! It is not for everybody as some people value security very highly. Luckily I am normally pretty happy to take risks and tend to believe that everything will work out ok in the end one way or another.